Unless you’ve been living on another planet for the past few years, you couldn’t have missed the rise of craft beer. They (the people who say these types of things) say millennials are driving the craft beer boom with their love for high-quality products. In the United States, there are more than 20,000 brands of beer to choose from, and chances are you could stand right there, spit that beer, and hit a craft brewery.
We’re knee-deep in ice cream and don’t have the beer know-how to claim the craft beer movement has hit its peak, but we are wondering if it’s worth building another two breweries on a block that already has three breweries.
Could it be that people might start taking their hands off the pint glasses and wrapping their fingers around a cone? Is craft ice cream the new craft beer?
Look at the evidence:
- You can only drink so much beer (right?), but so far we have not seen the end to the amount of homemade ice cream you can consume.
- We see the desire for high-quality, unique products across numerous industries: handmade jewelry and furniture, artisan cakes and cookies, and, of course, craft ice cream. We all like to know that what we use and consume was made for us with love and care.
- Harmony Valley Creamery isn’t the only trend-setter. Travel+Leisure highlighted some of America’s best ice cream shops in this 2014 article, where they said these ice cream makers “…champion high-quality ingredients, freshness, and guilt-free indulgence” and “…are all about keeping it real and, of course, homemade.”
We’re with you, ice cream brothers and sisters: high-quality, fresh, and homemade.
Will craft ice cream take over craft beer? Well, no, we don’t think so. Beer has a pretty solid following. But we do believe more and more people will turn their noses up at soft serve and take the opportunity to enjoy a treat that’s a bit more thoughtful, not to mention more delicious.